Recently, I filmed a short promotional video for my wife’s upcoming leadership conference. As I usually do, I used a lavalier microphone and positioned it so it wouldn’t distract from the speaker. That detail matters to me because good production should support the message, not pull attention away from it. The lighting was simple and intentional. The message was short and focused. My wife is very good at communicating clearly—she studied media in college, so she knows how to

Your company may be polished and professional. But if your social content says otherwise, that is the version people remember. Social media has made it easier than ever for businesses to create and publish their own content. That is a good thing. A phone, a simple microphone, and a social media manager can help a company stay visible, active, and connected with its audience. But there is a bigger question that many businesses are not asking: Does the content we are putting ou

Whenever you speak to your microphone, the mic hears your voice, and the space you are in. If that space is a small room with hard walls,...